Because besides being robust and relatively cheap, this watch actually looks good as well. And that’s a great price for a stylish, solid and reliable watch. The Certina DS-1 Big Date 60th Anniversary piece is truly affordable: EUR 765. Instead, Certina celebrates the birthday of the DS Concept in a typically understated style. Certina has never been a brand to make a lot of noise. And that’s quite an achievement, although this brand is a little too understated to shout that out loud. The simplicity of the concept makes sure the watches are affordable, and the robustness makes sure the movements in Certina watches have been safe since 1959. It consists of five basic aspects: a sapphire crystal, an O-ring on the setting stem, two O-ring seals on the crown, a special seal in the caseback and a reinforced caseback. It actually has the same values as those of an ETA 2428 movement: intelligent in its simplicity and very reliable at the same time. This Double Security Concept has been updated many times since, but the essence has always stayed the same. It put Certina on the wrist of watch wearing adventurers and cemented the company’s reputation for dive watches. So when Certina introduced its DS (Double Security) system in 1959, the company honoured its name that was derived from the Latin word Certus, meaning ‘certain’. Water-resistance was an even bigger issue. In our age of high-tech hardened bezels, helium escape valves, thermo-compensated movements, 1000-hour-tests, anti-magnetic escape wheels, soft iron inner cases and 10,000 Vickers toughness, overengineering has become a rule rather than an exception.Īn early, pre-pending, Certina DS model, from the first production batch – image by īut things were very different sixty years ago, when Incabloc was practically the only good shock absorber on the market, and still relatively scarce. Nowadays, a shock and water-resistant watch doesn’t really sound like anything exceptional. Meet the new Certina DS1 Big Date 60th Anniversary and its combination of style, good mechanics and affordability. Now that the system is celebrating its 60th birthday, a commemorative watch is launched. The DS Concept put Certina on the map and was a big step forward in making Swiss watches more reliable and water-resistant while maintaining affordable prices.
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